Crosse & Blackwell Recipe Book
- Year
- 1900-1960
- Era
- 20th century
- Origin
- England · Europe
- Language
- English
- Category
- Trade/Advertising
The Crosse & Blackwell Recipe Book belongs to the corpus of promotional pamphlets issued by the prominent English purveyor of preserves, pickles, sauces and tinned goods between the early and mid-twentieth century. Such trade ephemera circulated recipes constructed around proprietary products, documenting both domestic cookery habits and the rise of branded grocery in British kitchens. As advertising literature it offers valuable evidence of commercial food culture and shifting consumer practice across the period.
Cooking from this book
Branston Pickle Ploughman's
Signature dishA classic British cold plate built around Crosse & Blackwell's celebrated sweet and tangy Branston Pickle, paired with mature cheddar, crusty bread and pickled onions. The booklet's promotional pages championed the brand's pickles, chutneys and preserves as the cornerstone of a proper ploughman's lunch, and this dish became emblematic of the company's role in popularising store-cupboard relishes in twentieth century English households and pub kitchens alike.
An editorial note on a dish associated with this book, written for The Coquinist. It is not a reproduction of the book's recipe.